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Getting started6 min read

What is Exabloom?

Exabloom is an AI-assisted platform for the conversations that win you customers. Messages land in one shared Inbox, an AI agent and your workflows reply and route them, every opportunity becomes a tracked lead, and analytics show you what’s working - so no enquiry goes cold.

The big idea

Most leads are lost in the gap between “a customer messages” and “someone replies.” Exabloom closes that gap. The moment a lead messages one of your channels, an AI agent picks it up, answers their questions, and quietly fills in a lead profile from the conversation. Your team wakes up to qualified, organised leads instead of a pile of unread chats.

WhatsApp is where most of that happens - but Exabloom isn’t a WhatsApp-only tool. You connect your channels in Settings → Social Channels: WhatsApp Business, Facebook Messenger and Instagram Messenger. A website chat widget and forms bring leads in from your site too, and everything lands in the same place.

app.exabloom.com/settings/social-channels
BMBright MindsOrchard
Inbox
Leads
Calendars
Contacts
Bulk Actions
Win-back
Workflows
Analytics
Forms
1
Settings
Settings
General
Profile
Workspace
User Management
Audit Logs
Communication
2
Social Channels
Quick Replies
Availability
Notifications
Logout
Social Channels

Connect your communication platforms to start messaging leads directly from the dashboard.

Whatsapp BusinessCoexistence Connected
Connected to +65 8123 4567
Connected a few seconds ago
Settings
Message Templates
Understanding the 24-Hour RuleWhatsApp requires pre-approved templates to initiate conversations outside the 24-hour support window.
Meta Business Manager Manage Templates
Facebook Messenger Connected
Integrate to start messaging leads.
Connected a few seconds ago
Settings
Instagram Messenger
Integrate to start messaging leads.
Connect
① Settings sits at the foot of the left sidebar. ② Social Channels is where each channel is connected. Whatever you connect flows into one shared Inbox.

The mental model

Once you’ve got this one picture in your head, the rest of Exabloom falls into place. Everything the product does is a beat in the same loop:

BMBright Minds
Do you have a P5 maths class on weekends?We do - Saturdays 10am or 2pm.
1Conversations come inacross every channel you’ve connected
Contact replied
AI Agent
2AI & workflows handle themreply, qualify, route, follow up
QualifiedAiden
Won
3Leads & pipelines track themevery opportunity in a stage
Lead Sourcesby Source
4Analytics measure itsources, replies, sales closed
Each beat drawn on the screen where you’ll meet it: a chat on the customer’s phone, the workflow builder, the Leads board and the Analytics page.

You meet that loop from the front (the Inbox, where conversations land) but the work in the middle is done by three things working together behind the scenes. The AI agent answers, qualifies and books in your business’s voice, around the clock. The Knowledge Hub holds the FAQs and documents it reads from, so its answers stay accurate. And workflows time every follow-up and route conversations. The agent and the Knowledge Hub live in your brand’s Admin Dashboard:

app.exabloom.com/agency/ai-agents
BMBright MindsAdmin view
People
Users
Roles
AI & Knowledge
1
AI Agents
Knowledge Hub
Internal InputBeta
AI Feedback
Logout
AI Agents
Create and manage intelligent agents for automating customer interactions.
New Agent
Agents Custom Tools
Search agents...
Front-desk assistantAnswers parents’ questions and offers a free trial class. 2 pending feedbackLive Sep 12Lead qualifierAsks a few questions, then routes the enquiry.Live Sep 3Win-back agentRe-engages leads who went quiet.Draft Aug 28
① AI Agents sits in the AI & Knowledge group of the Admin Dashboard sidebar; Knowledge Hub is the row right below it. Workflows are in your everyday sidebar instead (next section).
You don’t need all of it on day one
Most businesses start with just the Inbox and the AI agent, then layer in workflows, forms, and analytics as they grow. The map below shows the whole product, but you can ignore the parts you don’t need yet.

A map of the product

When you sign in, you’ll see a navigation rail down the left side. Each item is one area of the loop above. The tabs come in three groups - daily work at the top, automation and outreach in the middle, analytics and forms below - with Settings pinned at the foot. Here’s exactly what you’ll see, and where to read more about each one:

app.exabloom.com/conversations
BMBright MindsOrchard
1
Inbox
Leads
Calendars
Contacts
Bulk Actions
Win-back
Workflows
Analytics
Forms
Settings
Inbox
All chatUnread
Search chats and messages
STSarah9:02 PMTuesday 4.30 works. And the fee?1Whatsapp Business
JLJames6:12 PMCan you send the July schedule?Whatsapp Business
PRPriya5:48 PMReturning parent, gave 10%…Instagram
WMWei MingYesterdayYou: See you on Tuesday!Telegram
AWAishaMondayIs there parking nearby?Whatsapp Business
Sarah Tan+65 9123 4567
Today
Hi! Do you have a P5 maths class on weekends?
8:58 PM
AI agent
We do - Saturdays 10am or 2pm.
9:00 PM
① Inbox, the first tab, is where you land. Underneath it: Leads, Calendars and Contacts; then Bulk Actions, Win-back and Workflows; then Analytics and Forms. Settings is at the very bottom.
The AI and Knowledge Hub live in the Admin Dashboard
There’s no “AI” tab in this rail. You build the agent and manage its Knowledge Hub from your brand’s Admin Dashboard, reached from the brand switcher at the top of the sidebar. See The AI agent & Knowledge Hub for the full picture.

How a conversation flows

Theory’s easy; here’s the loop in real life. A parent messages a tuition centre at 9pm about a weekend class. Watch what Exabloom does - and where you step in.

AWhat the parent sees, on WhatsApp
BMBright Minds
Hi! Do you have a P5 maths class on weekends?We do - Saturdays 10am or 2pm. May I take your child’s name and current school?Sure - Aiden, he’s at Nan Hua, P5.Got it. Let me check on the sibling discount with the team.
BWhat your team sees, in the Inbox
app.exabloom.com/conversations
BMBright MindsOrchard
Inbox
Leads
Calendars
Contacts
Bulk Actions
Win-back
Workflows
Analytics
Forms
Settings
Inbox
All chatUnread
Search chats and messages
STSarah9:02 PMTuesday 4.30 works. And the fee?1Whatsapp Business
JLJames6:12 PMCan you send the July schedule?Whatsapp Business
PRPriya5:48 PMReturning parent, gave 10%…Instagram
WMWei MingYesterdayYou: See you on Tuesday!Telegram
AWAishaMondayIs there parking nearby?Whatsapp Business
Aiden’s parent+65 9123 4567
Sure - Aiden, he’s at Nan Hua, P5.
8:58 PM
AI agent
Got it. Let me check on the sibling discount with the team.
9:00 PM
Bright Minds Assistant is waiting for your input
Awaiting Your InputBright Minds Assistant
Aiden’s parent asks about a sibling discount. Offer 10% off the second child?
Offer 10% off
No discount
Type your response...
Tell the agent what to do, it can reply, look up info, update the contact, etc.
1Instruct Agent
2Take Over
One conversation, both sides. A: the parent only ever sees WhatsApp. B: your team sees the same thread in the Inbox, and when the agent needs a human call it waits with a question. ① Instruct Agent answers it in plain language. ② Take Over lets you reply yourself.
  1. 1The AI agent replies straight away, answers what it can, and asks for what it needs to qualify the lead - name, school, level.
  2. 2As the chat happens, the person becomes a contact and the agent fills in their lead profile from the answers - no manual data entry.
  3. 3When the lead asks something only a human should decide (like a discount), the agent pauses and asks your team inside the conversation, then carries on once you’ve instructed it. The parent never sees that exchange.
  4. 4In the morning, your rep opens Leads to a tidy board of qualified people - and any workflows you set up keep the follow-ups going automatically.

You’re always in control

The AI never goes rogue. From any conversation in the Inbox you can step in two ways, at any moment:

  • Instruct Agent - tell the AI what to do in plain language (“offer the sibling discount”, “book them for Saturday”) and it carries on from there.
  • Take Over - the AI steps back and you reply yourself. Hand control back whenever you like.

Exabloom also watches for the moments a person is needed and puts them on a list, so nothing sits unnoticed. These are Actionables, and they come in four kinds: an unanswered question, a lead gone quiet, a message flagged for a person, and a request to be contacted later.

Think of it as your fastest teammate
The agent does the instant, routine work and asks before making judgement calls - so you get speed without losing the final say.

Where to start

That’s the whole shape of Exabloom. You don’t have to learn it all at once - here’s a sensible order to go deeper, front to back:

  1. 1Set up your workspace - connect a channel, invite your team, and feed the AI. This is the one-time setup that gets you live.
  2. 2Work your Inbox - learn the day-to-day: reading chats, seeing when the AI is handling one, and stepping in.
  3. 3Contacts, leads & pipelines - the data model that makes everything else click.
  4. 4The AI agent & Knowledge Hub - make the agent answer well in your voice, then automate the rest with workflows.
  • Every lead gets a reply in seconds, day or night.
  • Lead profiles fill themselves in from the conversation.
  • Your team spends time on the leads that are ready, not on triage.
  • Nothing slips - follow-ups happen on schedule, automatically.

Ready to see it on your own WhatsApp?

We’ll wire it up to your number and show you the first week of replies - free.