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Catch follow-ups with AI Actionables

The messages that cost you money are not the ones you missed - they are the ones you read, meant to come back to, and didn’t. Actionables watch your conversations for the clearest case: a customer asked something and nobody has answered. Each one becomes a row that stays on your list until the conversation resolves it or you do.
The 60-second version
Someone whose role can open Settings → AI Actionables switches it on once. After that a violet strip appears at the top of the Inbox list whenever something is waiting. Click it, work down the rows, and use done, snooze or dismiss on each one. Most rows close themselves when you actually reply.

What an actionable is

An actionable is one outstanding thing attached to one contact: someone is waiting on your team. It is not a task you created. It is a fact about the conversation that the system noticed and keeps checking until it stops being true.

That matters, because a to-do list goes stale the moment somebody forgets to tick it. The commonest actionable, an Unanswered question, is re-derived from the thread: after each burst of messages the AI looks again at what the conversation is waiting on. Answer the customer and the row closes on its own.

1The customer asks
BMBright Minds
Is the 10am Sat class still available for P4?9:02 AM

A WhatsApp message lands. Nobody on the team has answered it.

2A row appears
Lead InfoCustomize
Actionables1 open
Asked if the Saturday 10am P4 class is still open
12m ago
Done Snooze Dismiss

About five minutes after the last message, the AI reads the thread and adds a row.

3Your team replies
BMBright Minds
Is the 10am Sat class still available for P4?9:02 AM
Yes, two seats left! Shall I hold one for you?9:11 AM

Anyone on the team answers, from Exabloom or from the phone.

4The row closes itself
Lead InfoCustomize
Actionables0 open
All clear
Nothing needs your attention on this conversation.

The next read sees the answer and moves the row to Done. Nobody ticks anything.

One question, start to finish. ① The customer asks. ② Around five minutes after the last message a row appears in the Lead Info panel. ③ A teammate replies. ④ The next read sees the answer and closes the row. The customer’s side is drawn on their phone; the row is drawn in the Lead Info panel, right of your chat.
Five minutes, not instantly
Detection waits about five minutes after the last message in a burst before it reads the thread, so a quick back-and-forth is judged as one. A row can take that long to appear, and to close after you reply.
The vocabulary

What raises one

The unanswered question is the heart of it. Three other things put a contact on the same list, so a person is never told about the same customer in two different places. Each row carries an icon; hover it to see the label.

Unanswered question

Raised when:The customer asked something and no teammate has replied. Found by the AI reading the thread.

Closes when:A teammate replies on the topic (even “let me check”), or you close it. Checked again after each burst of messages.

Gone quiet

Raised when:A contact who showed buying intent has been silent for your Days until gone quiet. An hourly sweep, no AI call.

Closes when:The customer writes back, or you close it.

Flagged

Raised when:A workflow’s Flag for attention step, or an AI agent, asked for a person.

Closes when:A teammate personally replies, or you close it. Automated sends never clear it.

Asked to be contacted later

Raised when:A Win-back program handed a lead to a person because they asked to be contacted later.

Closes when:The contact writes to you, or you close it. If they gave a date, it waits snoozed until then.

You may still see “Promised follow-up”
Older workspaces can hold rows labelled Promised follow-up. The AI no longer raises them: when your team says “I’ll send it tonight”, that counts as engaging with the question, so the question closes and the promise is not tracked as a row of its own.

Where they show up

There is no page in the sidebar to remember. Actionables come to where you already are. All of these appear only while Enable AI Actionables is on.

app.exabloom.com/conversations/3f9c…
BMBright MindsOrchard
Inbox
Leads
Calendars
Contacts
Bulk Actions
Win-back
Workflows
Analytics
Forms
Settings
InboxAll chatUnread
Search chats and messages
1
4 open actionablesView
2
STSarah9:02 PMClass still open?11Whatsapp Business
DODaniel7:40 PMI want a refund1Whatsapp Business
PNPriyaMonTrial classes?1Whatsapp Business
WMWei MingSunYou: See you Tue!Whatsapp Business
Sarah Tan+65 9123 4567
Today
Is the 10am Sat class still available for P4?
9:02 PM
Reply
Internal note
Whatsapp Business
Type / for quick reply message
Enter to send · Shift+Enter new line
Lead InfoCustomize
Notes
Collaborators
Workflows
Actionables1 open
Asked if the Saturday 10am P4 class is still open
12m ago
Done Snooze Dismiss
Contact details
① The violet strip under the Inbox search box. It shows only while something is open. ② The amber flag and number on a conversation that has open actionables.
app.exabloom.com/conversations/3f9c…
BMBright MindsOrchard
Inbox
Leads
Calendars
Contacts
Bulk Actions
Win-back
Workflows
Analytics
Forms
Settings
InboxAll chatUnread
Search chats and messages
4 open actionablesView
STSarah9:02 PMClass still open?11Whatsapp Business
DODaniel7:40 PMI want a refund1Whatsapp Business
PNPriyaMonTrial classes?1Whatsapp Business
WMWei MingSunYou: See you Tue!Whatsapp Business
Sarah Tan+65 9123 4567
Today
Is the 10am Sat class still available for P4?
9:02 PM
Reply
Internal note
Whatsapp Business
Type / for quick reply message
Enter to send · Shift+Enter new line
Lead InfoCustomize
Notes
Collaborators
Workflows
3Actionables1 open
Asked if the Saturday 10am P4 class is still open
12m ago
Done Snooze Dismiss
Contact details
③ ACTIONABLES in the Lead Info panel, right of the chat. It is open by default and sits below Workflows unless an admin has moved or hidden it.
1The strip
4 open actionablesView
Sarah
Daniel
Priya
2The row flag
STSarah 9:02 PMIs the 10am Sat class still…11

The amber flag and number sit on the conversation. Hover for “1 open actionable”.

3The panel section
Actionables1 open
Asked if the Saturday 10am P4 class is still open
12m ago
Done Snooze Dismiss
The same three places at reading size. Each number matches the screens above.

Two more places carry the same signal:

app.exabloom.com/leads
BMBright MindsOrchard
Inbox
Leads
Calendars
Contacts
Bulk Actions
Win-back
Workflows
Analytics
Forms
Settings
LeadsEnrolmentSearch by name or phoneHide views Manage
FiltersColumns1 Needs attention2Export
TitleNameStageOwner
21P4 ScienceSarah TanNew enquiryUnassigned
P2 MathsSarah TanTrial bookedWei Ling
1Sec 3 A-MathsDaniel LimContactedMarcus
P6 EnglishPriya NairEnrolledWei Ling
P5 MathsAaron KohLostMarcus
On the Leads page, ① Needs attention narrows the table to leads whose contact has an open actionable, and ② the flag column shows how many each has. Hover a flag to read them.
  • The daily email digest lists what newly opened since the last one, to everyone in the workspace. It goes out once a day from 9am in the workspace’s timezone, with the subject “You have N new follow-ups”, and is skipped when nothing new opened.
  • No push alert. Nothing pings the bell when a row appears. If you want a person or a message triggered by one, use the workflow trigger below.
The loop

Working the list

1

Click the violet strip

The strip opens the Actionables dashboard. It replaces the conversation list on the left, so the chat and Lead Info panel stay where they are.

app.exabloom.com/conversations/3f9c…
BMBright MindsOrchard
Inbox
Leads
Calendars
Contacts
Bulk Actions
Win-back
Workflows
Analytics
Forms
Settings
InboxAll chatUnread
Search chats and messages
1
4 open actionablesView
STSarah9:02 PMClass still open?11Whatsapp Business
DODaniel7:40 PMI want a refund1Whatsapp Business
PNPriyaMonTrial classes?1Whatsapp Business
WMWei MingSunYou: See you Tue!Whatsapp Business
Sarah Tan+65 9123 4567
Today
Is the 10am Sat class still available for P4?
9:02 PM
Reply
Internal note
Whatsapp Business
Type / for quick reply message
Enter to send · Shift+Enter new line
Lead InfoCustomize
Notes
Collaborators
Workflows
Actionables1 open
Asked if the Saturday 10am P4 class is still open
12m ago
Done Snooze Dismiss
Contact details
① Click anywhere on the strip. It reads “4 open actionables” and “View”.
2

Open a row, then decide

app.exabloom.com/conversations/3f9c…
BMBright MindsOrchard
Inbox
Leads
Calendars
Contacts
Bulk Actions
Win-back
Workflows
Analytics
Forms
Settings
Back to inboxActionables4 open
OpenSnoozedDone
Today · 2
1
Asked if the Saturday 10am P4 class is still open
“Is the 10am Sat class still available for P4?”
Sarah Tan · 12 minutes ago
234
Parent asked for a refund - needs a manager
Daniel Ong · 2 hours ago · via Refund request
This week · 2
Asked about trial classes for P2 Maths
Priya Nair · 4 days ago
Awaiting reply
Asked to be contacted later
Faizal Rahman · 3 days ago
Sarah Tan+65 9123 4567
Today
Is the 10am Sat class still available for P4?
9:02 PM
Reply
Internal note
Whatsapp Business
Type / for quick reply message
Enter to send · Shift+Enter new line
Lead InfoCustomize
Notes
Collaborators
Workflows
Actionables1 open
Asked if the Saturday 10am P4 class is still open
12m ago
Done Snooze Dismiss
Contact details
① Click the row’s text: the chat on the right opens on that customer and scrolls to the message that caused it. ② Done: you handled it. ③ Snooze: not now. ④ Dismiss: this was never work. Open is grouped into Today, This week and Older by when each row started needing someone.
  • Done lands the row in the Done tab.
  • Snooze hides it until a date and then brings it back to Open. See the next step.
  • Dismiss removes it without pretending it was done. It also lands in the Done tab.

The same three buttons, labelled, sit on each card in the Lead Info panel, so you can clear a row without leaving the chat.

3

Snooze until it matters

app.exabloom.com/conversations/3f9c…
BMBright MindsOrchard
Inbox
Leads
Calendars
Contacts
Bulk Actions
Win-back
Workflows
Analytics
Forms
Settings
Back to inboxActionables4 open
OpenSnoozedDone
Today · 2
Asked if the Saturday 10am P4 class is still open
“Is the 10am Sat class still available for P4?”
Sarah Tan · 12 minutes ago
11 day23 days1 week3Custom…
Parent asked for a refund - needs a manager
Daniel Ong · 2 hours ago · via Refund request
This week · 2
Asked about trial classes for P2 Maths
Priya Nair · 4 days ago
Awaiting reply
Asked to be contacted later
Faizal Rahman · 3 days ago
Sarah Tan+65 9123 4567
Today
Is the 10am Sat class still available for P4?
9:02 PM
Reply
Internal note
Whatsapp Business
Type / for quick reply message
Enter to send · Shift+Enter new line
Lead InfoCustomize
Notes
Collaborators
Workflows
Actionables1 open
Asked if the Saturday 10am P4 class is still open
12m ago
Done Snooze Dismiss
Contact details
① Click the clock. ② Pick 1 day, 3 days or 1 week. ③ Custom… opens a Snooze until date picker with Cancel and Snooze.

A woken snooze is grouped by the day it woke, not the day it was found. Snooze a February follow-up to April and it shows under Today in April, which is the point of setting a date. While snoozed, a row lives in the Snoozed tab.

4

Undo, or bring one back

app.exabloom.com/conversations/3f9c…
BMBright MindsOrchard
Inbox
Leads
Calendars
Contacts
Bulk Actions
Win-back
Workflows
Analytics
Forms
Settings
Back to inboxActionables4 open
OpenSnoozed1Done
Asked how much the term fees are
“How much is the term fee for P3?”
Aisha Wong · an hour ago
2 Restore
Asked about a holiday programme
Wei Ming · 3 days ago
Customer cold
Restore
Sarah Tan+65 9123 4567
Today
Is the 10am Sat class still available for P4?
9:02 PM
Reply
Internal note
Whatsapp Business
Type / for quick reply message
Enter to send · Shift+Enter new line
Lead InfoCustomize
Notes
Collaborators
Workflows
Actionables1 open
Asked if the Saturday 10am P4 class is still open
12m ago
Done Snooze Dismiss
Contact details
① The Done tab holds everything you closed, dismissed, or that closed itself. ② Restore puts a row back in Open. Each action also shows an Undo in its toast for about six seconds.
Nothing here is destructive
Everything can be undone or restored, so clear aggressively. A quiet inbox is the goal, and the Done tab is your record.
Admins

Turning it on & tuning it

Settings → AI Actionables holds the whole configuration: four fields, one save. If you cannot see the row in Settings, AI Actionables is not on your plan, or your role does not include it. Ask an owner, or talk to us.

1

Open Settings, then AI Actionables

app.exabloom.com/settings/ai-actionables
BMBright MindsOrchard
Inbox
Leads
Calendars
Contacts
Bulk Actions
Win-back
Workflows
Analytics
Forms
1
Settings
Settings
Communication
Social Channels
Quick Replies
Availability
Notifications
Automation & Data
2
AI Actionables
AI Columns
Integrations
Webhooks
API Key
Logout
AI Actionables
Let the AI surface unanswered questions and interested contacts who have gone quiet.
Detection settings
Enable AI Actionables
When off, no detection runs and the dashboard, inbox indicators, and digest are hidden.
Days until gone quiet
3
An interested contact with no messages either way for this many days is marked as gone quiet (1–14).
Custom AI instructions
e.g. We’re a bridal makeup studio. Treat package pricing, trial bookings, and wedding-date inquiries as buying intent.
Your business vocabulary and signals, composed with the system prompt at classification time.
Daily digest
Email each user a daily summary of newly surfaced actionables.
Save changes
① Settings, at the bottom of the left sidebar. ② AI Actionables, under Automation & Data in the column that opens beside it.
2

Switch it on and choose your options

app.exabloom.com/settings/ai-actionables
BMBright MindsOrchard
Inbox
Leads
Calendars
Contacts
Bulk Actions
Win-back
Workflows
Analytics
Forms
Settings
Settings
Communication
Social Channels
Quick Replies
Availability
Notifications
Automation & Data
AI Actionables
AI Columns
Integrations
Webhooks
API Key
Logout
AI Actionables
Let the AI surface unanswered questions and interested contacts who have gone quiet.
Detection settings
Enable AI Actionables
When off, no detection runs and the dashboard, inbox indicators, and digest are hidden.
1
Days until gone quiet
2
3
An interested contact with no messages either way for this many days is marked as gone quiet (1–14).
Custom AI instructions
e.g. We’re a bridal makeup studio. Treat package pricing, trial bookings, and wedding-date inquiries as buying intent.
Your business vocabulary and signals, composed with the system prompt at classification time.
Daily digest
Email each user a daily summary of newly surfaced actionables.
Save changes
① Enable AI Actionables. It starts off. ② Days until gone quiet, from 1 to 14, default 3. Both sit at the top of Detection settings.
app.exabloom.com/settings/ai-actionables
BMBright MindsOrchard
Inbox
Leads
Calendars
Contacts
Bulk Actions
Win-back
Workflows
Analytics
Forms
Settings
Settings
Communication
Social Channels
Quick Replies
Availability
Notifications
Automation & Data
AI Actionables
AI Columns
Integrations
Webhooks
API Key
Logout
AI Actionables
Let the AI surface unanswered questions and interested contacts who have gone quiet.
Detection settings
Enable AI Actionables
When off, no detection runs and the dashboard, inbox indicators, and digest are hidden.
Days until gone quiet
3
An interested contact with no messages either way for this many days is marked as gone quiet (1–14).
Custom AI instructions
3
e.g. We’re a bridal makeup studio. Treat package pricing, trial bookings, and wedding-date inquiries as buying intent.
Your business vocabulary and signals, composed with the system prompt at classification time.
Daily digest
Email each user a daily summary of newly surfaced actionables.
4
5Save changes
③ Custom AI instructions, optional: your business words. ④ Daily digest, on by default. ⑤ Save changes. A toast confirms “AI Actionables settings saved”.
  • Days until gone quiet - how long a buying-intent contact may be silent before they show as Gone quiet. Tune it to your sales cycle: three days suits a tuition enquiry and is far too twitchy for a six-month B2B deal.
  • Daily digest - one email a day to the workspace’s users with what newly opened, from 9am in your timezone, skipped when nothing is new.
Switching it on reads your recent conversations
Enabling it does not only affect new messages. Contacts who were active in roughly the last 90 days are read once, so questions already sitting in open threads surface without waiting for someone to message again.
Detection uses AI credits
Each new AI-detected row records usage against your plan, and reading a busy inbox has a per-hour budget. The Gone quiet sweep, workflow flags and Win-back hand-overs do not run the AI. If you are watching consumption, the switch is the lever, not the digest.
Automation

Start a workflow from one

When you want a person told, a note left or a tag applied the moment a row appears, use the Attention needed trigger. In the workflow editor it sits with the Contact triggers. It starts the workflow each time a contact is added to the Actionables list, and again when a snooze ends.

app.exabloom.com/workflow/v2/8c41d2
Attention needed
Send message
Edit Trigger
Attention needed
Trigger Name
Attention needed
Reasons
Starts when a contact is added to your team’s Actionables list for one of these reasons. If someone snoozes it, it starts when the snooze ends.
1
Unanswered questionA customer asked something nobody has answered. If they asked to hear back later, it starts on that day, or right away if that is within 2 days.
Gone quietAn interested contact has had no messages either way for the days set in AI Actionables.
FlaggedA workflow or AI agent flagged the contact for a person. Starts right away.
Requested follow-up date arrivedThe contact asked to be contacted later, and that date is today. If they gave no date, it starts once someone sets one.
Available fields
Use these in later steps, alongside the contact’s fields.
2ReasonSummaryDue date
① Reasons: tick which kinds start this workflow. At least one must stay ticked. A new trigger starts with Gone quiet unticked, because it is a sweep that could start a large batch at once. ② Available fields: Reason, Summary and Due date can be used in later steps. The editor takes the whole window, so there is no sidebar.
  • Unanswered question and Gone quiet are found by AI Actionables, so they only start a workflow while it is on. The editor tells you so, with a link to turn it on.
  • A row that is created snoozed starts the workflow on the day the snooze ends, not when it was created.
  • Manually restoring or undoing a row does not start it again, on purpose: that is a person correcting a click.
  • To raise one from a workflow, add the Flag for attention step with a note. The note becomes the row’s text, and the row shows “via” the workflow’s name.
Getting it accurate

Writing instructions that work

The AI already understands what a question looks like. What it cannot know is your business: which words mean someone is close to buying, and which apparent questions are just chatter. That is all the instructions field is for. Where your instructions and its defaults disagree, it defers to you.

Good instructions are concrete and short. Three that earn their place:

Name your buying signals

“We’re a bridal makeup studio. Treat package pricing, trial bookings and wedding-date enquiries as buying intent.”

Rule out the false alarms

“Parents often ask about public holidays and traffic. Those aren’t buying questions - don’t raise an actionable for them.”

Say who is not a customer

“We also get cold pitches from suppliers and agencies. They are not customers - never raise a question for them.”

Tune from the Done tab, not from theory
The fastest way to improve accuracy is to look at what you have been dismissing. A pattern in the dismissals is a sentence waiting to be written into the instructions.

Good to know & pitfalls

  • Dismiss and Done are not the same. Done means handled; Dismiss means it should never have been raised. Both land in the Done tab, so scan there for a pattern in what you dismiss. Dismissing a question is sticky: the same message will not raise it again.
  • Only a person’s reply answers a question. Workflow messages, AI agent replies, bulk sends and away messages are ignored. A reply that only says “let me check” still counts, because the team has engaged. Promises are not tracked as their own row.
  • One claim per contact. The AI keeps at most one question open per conversation. Gone quiet is held back while another actionable is open on the same contact, and so is a Win-back hand-over, so nobody is queued twice for the same person.
  • Gone quiet needs buying intent first. A quiet contact who never showed interest never becomes a row. If leads you care about are missing, say what buying intent looks like in your instructions.
  • Flagged wants a person. Only a message typed in Exabloom or sent from the phone clears it. A workflow send, an AI agent reply, a bulk send or a scheduled message does not.
  • Reactions count. A customer reacting to your message counts as engagement for a Gone quiet row, and a teammate reacting to a customer’s question counts as acknowledging it.
  • Switching it off hides the lists, it does not delete anything. The strip, the Leads column and the panel section disappear and AI detection stops. Flags from workflows and hand-overs from Win-back are still recorded underneath, and the Attention needed workflow trigger still fires for them.
  • The email digest lists new rows only. It is not a standing list of everything open, that is the dashboard. Nothing new, no email.

The Lead Info panel’s section can be reordered or hidden like any other; see Customise the Lead Info panel.

Need a hand?

Our Singapore-based team is one message away - happy to help you get set up.