What an actionable is
An actionable is one outstanding thing attached to one contact: someone is waiting on your team. It is not a task you created. It is a fact about the conversation that the system noticed and keeps checking until it stops being true.
That matters, because a to-do list goes stale the moment somebody forgets to tick it. The commonest actionable, an Unanswered question, is re-derived from the thread: after each burst of messages the AI looks again at what the conversation is waiting on. Answer the customer and the row closes on its own.
A WhatsApp message lands. Nobody on the team has answered it.
About five minutes after the last message, the AI reads the thread and adds a row.
Anyone on the team answers, from Exabloom or from the phone.
The next read sees the answer and moves the row to Done. Nobody ticks anything.
What raises one
The unanswered question is the heart of it. Three other things put a contact on the same list, so a person is never told about the same customer in two different places. Each row carries an icon; hover it to see the label.
Raised when:The customer asked something and no teammate has replied. Found by the AI reading the thread.
Closes when:A teammate replies on the topic (even “let me check”), or you close it. Checked again after each burst of messages.
Raised when:A contact who showed buying intent has been silent for your Days until gone quiet. An hourly sweep, no AI call.
Closes when:The customer writes back, or you close it.
Raised when:A workflow’s Flag for attention step, or an AI agent, asked for a person.
Closes when:A teammate personally replies, or you close it. Automated sends never clear it.
Raised when:A Win-back program handed a lead to a person because they asked to be contacted later.
Closes when:The contact writes to you, or you close it. If they gave a date, it waits snoozed until then.
Where they show up
There is no page in the sidebar to remember. Actionables come to where you already are. All of these appear only while Enable AI Actionables is on.
The amber flag and number sit on the conversation. Hover for “1 open actionable”.
Two more places carry the same signal:
- The daily email digest lists what newly opened since the last one, to everyone in the workspace. It goes out once a day from 9am in the workspace’s timezone, with the subject “You have N new follow-ups”, and is skipped when nothing new opened.
- No push alert. Nothing pings the bell when a row appears. If you want a person or a message triggered by one, use the workflow trigger below.
Working the list
Click the violet strip
The strip opens the Actionables dashboard. It replaces the conversation list on the left, so the chat and Lead Info panel stay where they are.
Open a row, then decide
- Done lands the row in the Done tab.
- Snooze hides it until a date and then brings it back to Open. See the next step.
- Dismiss removes it without pretending it was done. It also lands in the Done tab.
The same three buttons, labelled, sit on each card in the Lead Info panel, so you can clear a row without leaving the chat.
Snooze until it matters
A woken snooze is grouped by the day it woke, not the day it was found. Snooze a February follow-up to April and it shows under Today in April, which is the point of setting a date. While snoozed, a row lives in the Snoozed tab.
Undo, or bring one back
Turning it on & tuning it
Settings → AI Actionables holds the whole configuration: four fields, one save. If you cannot see the row in Settings, AI Actionables is not on your plan, or your role does not include it. Ask an owner, or talk to us.
Open Settings, then AI Actionables
Switch it on and choose your options
- Days until gone quiet - how long a buying-intent contact may be silent before they show as Gone quiet. Tune it to your sales cycle: three days suits a tuition enquiry and is far too twitchy for a six-month B2B deal.
- Daily digest - one email a day to the workspace’s users with what newly opened, from 9am in your timezone, skipped when nothing is new.
Start a workflow from one
When you want a person told, a note left or a tag applied the moment a row appears, use the Attention needed trigger. In the workflow editor it sits with the Contact triggers. It starts the workflow each time a contact is added to the Actionables list, and again when a snooze ends.
- Unanswered question and Gone quiet are found by AI Actionables, so they only start a workflow while it is on. The editor tells you so, with a link to turn it on.
- A row that is created snoozed starts the workflow on the day the snooze ends, not when it was created.
- Manually restoring or undoing a row does not start it again, on purpose: that is a person correcting a click.
- To raise one from a workflow, add the Flag for attention step with a note. The note becomes the row’s text, and the row shows “via” the workflow’s name.
Writing instructions that work
The AI already understands what a question looks like. What it cannot know is your business: which words mean someone is close to buying, and which apparent questions are just chatter. That is all the instructions field is for. Where your instructions and its defaults disagree, it defers to you.
Good instructions are concrete and short. Three that earn their place:
“We’re a bridal makeup studio. Treat package pricing, trial bookings and wedding-date enquiries as buying intent.”
“Parents often ask about public holidays and traffic. Those aren’t buying questions - don’t raise an actionable for them.”
“We also get cold pitches from suppliers and agencies. They are not customers - never raise a question for them.”
Good to know & pitfalls
- Dismiss and Done are not the same. Done means handled; Dismiss means it should never have been raised. Both land in the Done tab, so scan there for a pattern in what you dismiss. Dismissing a question is sticky: the same message will not raise it again.
- Only a person’s reply answers a question. Workflow messages, AI agent replies, bulk sends and away messages are ignored. A reply that only says “let me check” still counts, because the team has engaged. Promises are not tracked as their own row.
- One claim per contact. The AI keeps at most one question open per conversation. Gone quiet is held back while another actionable is open on the same contact, and so is a Win-back hand-over, so nobody is queued twice for the same person.
- Gone quiet needs buying intent first. A quiet contact who never showed interest never becomes a row. If leads you care about are missing, say what buying intent looks like in your instructions.
- Flagged wants a person. Only a message typed in Exabloom or sent from the phone clears it. A workflow send, an AI agent reply, a bulk send or a scheduled message does not.
- Reactions count. A customer reacting to your message counts as engagement for a Gone quiet row, and a teammate reacting to a customer’s question counts as acknowledging it.
- Switching it off hides the lists, it does not delete anything. The strip, the Leads column and the panel section disappear and AI detection stops. Flags from workflows and hand-overs from Win-back are still recorded underneath, and the Attention needed workflow trigger still fires for them.
- The email digest lists new rows only. It is not a standing list of everything open, that is the dashboard. Nothing new, no email.
The Lead Info panel’s section can be reordered or hidden like any other; see Customise the Lead Info panel.
Need a hand?
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