Workflow Builder

Every reply takes them somewhere. You decide where.

A visual builder that turns “what should we say next?” into a flow your team never has to think about again. Branch on every yes, every no, every “maybe later.” Build it once. It runs forever.

No code. No developer. Live in a single afternoon.
Workflow · Lead QualificationLive · 1,284 runs
Trigger
New WhatsApp message
from unknown number
AI Asks
What course are you looking for?
Wait for reply · up to 24h
If matched
Notify Sarah
Tag · Hot Lead
If unsure
Wait 7 days
Send check-in template
Drag to add a step

Hardcoded scripts break. Real conversations don’t.

The customer says “maybe later.” The chatbot says “sorry, I didn’t understand.” The opportunity dies on the spot.

Without Workflow Builder
Linear scripts, real-world replies
The script says “press 1 to book.” The customer says “is there parking?” The bot hands back to a human, every time. You scale nothing.
Follow-ups die in WhatsApp
Promising leads go quiet. Nobody pings them. Two weeks later they’ve signed with someone else — because there was no system to wake them back up.
“Let’s build a chatbot” → a 3-month project
Every other tool wants a developer, a JSON schema, and a Tuesday. Your team has none of those, and the launch campaign was supposed to be Monday.
Scripts, not flows
With Workflow Builder
Branch on every reply
The AI asks. The customer answers. The flow branches. Yes goes one way, no goes another, “maybe later” gets a 7-day check-in. Nothing dead-ends.
Build it once. It runs forever.
Drag, connect, save. The flow runs on every matching message, in every conversation, at 3am if it has to. Your team never types the same follow-up twice.
Live in one afternoon
No developer, no schema, no Tuesday. Drag the trigger, connect a branch, hit publish. Monday’s campaign ships on Monday.
Flows, not scripts
How it works

Trigger. Branch. Act. That’s the whole map.

01

Trigger

Start with what happens: a new message, a keyword, a lead-stage change, a scheduled time, even a manual button. You decide what fires the flow.

02

Branch

The AI asks a question. The customer answers. The flow branches on the reply — yes, no, maybe later, anything else. Wait, delay, loop, or escalate as you need.

03

Act

Notify a rep, tag the contact, update a field, send a template, fire a webhook, hand off to a human. Stack actions however the campaign demands.

As powerful as you need. As simple as you want.

Drag-and-drop for the simple flows. Conditions, delays, webhooks, and versioning for the day you need to build something serious.

Visual canvas, zero code

Drag a trigger. Drop a branch. Connect actions. The whole campaign sits on one page — readable by anyone on your team, editable by anyone with permission. No JSON, no YAML, no tribal knowledge.

AI-powered nodes

Drop an “AI Asks” node into any flow. It writes the question, interprets the reply, and branches on the meaning — not the exact words. So “yeah sure” and “ok lah” and “sounds good” all land in the right branch.

Delays, conditions, loops

Wait 7 days. Send only if the lead is still cold. Loop until they reply or hit a 14-day timeout. Branch on tags, custom fields, lead stage, even business_status. Compose them however the campaign needs.

Webhooks & integrations

Fire a webhook into your CRM. Pull a record back into the flow. Trigger a Zapier action. Workflows aren’t islands — they’re the glue between WhatsApp and every other system you already run.

Versioning & rollback

Edit a live workflow without taking it down. Publish when you’re ready. Roll back to any previous version with one click. Make confident changes without holding your breath.

Execution logs you can read

Every run leaves a trail: which trigger fired, which branch it took, which messages went out, where it stopped. Debug a campaign in minutes, not hours. Train a new ops hire by walking the trace.

Built for

Every campaign you’ve ever sketched on a whiteboard.

Lead qualification

Capture → qualify → route. The AI asks the right questions, builds a profile across replies, tags the lead, and pings the right rep — without a form in sight.

Cold list revival

Send a check-in to leads who've gone quiet for 14 days. Auto-promote the ones who say 'still interested.' Drop the rest. Wake up the waitlist while you sleep.

Onboarding sequences

A new sign-up? Trigger a 5-day welcome flow. Drip the value, ask for what you need, hand off when the customer's ready. Same flow for every new customer; never copy-pasted.

Campaign blasts done right

Promotion launch? Send to a tagged segment, branch on reply, auto-book interested customers, snooze the unsure ones. One workflow handles 5,000 conversations without a human bottleneck.

Internal ops automation

Trigger a workflow from a CRM change. Notify a rep on Slack via webhook. Update a custom field after a customer says 'yes.' Workflows aren't just for customer messages — they're for your team's plumbing too.

Anything you've sketched on a whiteboard

If you can draw it as a flowchart — questions, conditions, follow-ups, handoffs — you can build it in the workflow canvas. The ceiling is what you can picture, not what we built in.

Questions you’re probably asking.

What teams want to know before letting workflows run their customer conversations.

No. The whole builder is drag-and-drop — triggers, branches, actions, AI nodes. If you can sketch a flow on a whiteboard, you can build it in the canvas. Most customers ship their first production workflow in under an hour. For the rare advanced piece (custom webhooks, complex conditions), we'll help you in onboarding.

Still have a question?

Ask us on WhatsApp →
Build it once. It runs forever.

Stop scripting replies.
Start designing conversations.

We’ll wire up your WhatsApp, build your first three flows with you, and walk you through the canvas — in your onboarding call. Setup takes less than 24 hours.

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