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Contacts & leads10 min read

Organise contacts with folders

As your contact list grows, scrolling stops scaling. Folders fix that - each one is a saved, named slice of your contacts you can jump to in a click. The twist worth understanding up front: a folder isn’t a box you drag people into. It’s a saved filter that fills itself.

What a folder really is

Here’s the one idea that makes everything else fall into place: a folder is a saved filter, not a container. You don’t move contacts in or out. You define some conditions - “tagged VIP”, “added this month”, “missing an email” - and the folder shows every contact that matches, automatically.

All contacts
MeiArjunSaraTomPriyaWeiLena
Tags is any of VIP
VIP clients
MeiTomLena
A folder doesn’t hold copies of contacts. It re-runs its filter over your one contact list and shows whoever matches right now.

Two consequences flow from that. First, membership is live: tag a new person VIP and they appear in the VIP folder the next time it loads; remove the tag and they drop out. You never maintain the list by hand. Second, a contact can sit in many folders at once (or none) - folders overlap freely, because they’re just different questions asked of the same list.

Where they live

Find your folders

1

Open Contacts

Click Contacts in the left sidebar.

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Contacts
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Contacts
All contacts
Search by name or phone
Filters
ColumnsExportImportNew contact
NamePhone No.TagsCreated at
Mei Tan+65 8123 4567VIP12 Sep 2026
Arjun Nair+65 9876 543220 Sep 2026
Sara Lim+65 9123 4455Trial24 Sep 2026
Tom Tan+65 8765 4321VIPTrial03 Jun 2026
Priya Rao+65 9222 810127 Sep 2026
Lena Ong+65 9345 1200VIP18 Aug 2026
① Contacts is the last tab in the top group of the sidebar. The folder dropdown is the first control on the toolbar; it reads “All contacts” until you pick a folder.
2

Open the folder dropdown

Click the All contacts dropdown at the top left of the toolbar.

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Contacts
1All contacts
Search by name or phone
Filters
ColumnsExportImportNew contact
NamePhone No.TagsCreated at
Mei Tan+65 8123 4567VIP12 Sep 2026
Arjun Nair+65 9876 543220 Sep 2026
Sara Lim+65 9123 4455Trial24 Sep 2026
Tom Tan+65 8765 4321VIPTrial03 Jun 2026
Priya Rao+65 9222 810127 Sep 2026
Lena Ong+65 9345 1200VIP18 Aug 2026
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All contacts
2
All contacts
3
VIP clients
New this month
Needs an email
4
Website visitors
New folder
Search by name or phone
Filters
ColumnsExportImportNew contact
NamePhone No.TagsCreated at
Mei Tan+65 8123 4567VIP12 Sep 2026
Arjun Nair+65 9876 543220 Sep 2026
Sara Lim+65 9123 4455Trial24 Sep 2026
Tom Tan+65 8765 4321VIPTrial03 Jun 2026
Priya Rao+65 9222 810127 Sep 2026
Lena Ong+65 9345 1200VIP18 Aug 2026
① The dropdown. Open, it lists ② All contacts, ③ every folder your workspace has made (each with its own ⋯ menu), and ④ Website visitors. New folder sits at the bottom.
Two built-in views you can’t edit
All contacts is the default: no filter, everyone visible. It has no ⋯ menu, so it can’t be renamed or deleted, and it’s where you land when you open the page (and where you’re sent if the folder you were viewing gets deleted). Website visitors is the other fixed entry: it shows people who chatted through your website widget but never left a phone number or email. Those anonymous visitors are hidden from All contacts and from every folder you create, so if someone who chatted on your site seems to be missing, look here.
Five short screens

Create a folder

A folder takes about a minute. Every screen below is exactly what you’ll see; the pin numbers walk you through in order.

1

Choose New folder

Open the folder dropdown and click New folder.

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All contacts
All contacts
VIP clients
New this month
Needs an email
Website visitors
1
New folder
Search by name or phone
Filters
ColumnsExportImportNew contact
NamePhone No.TagsCreated at
Mei Tan+65 8123 4567VIP12 Sep 2026
Arjun Nair+65 9876 543220 Sep 2026
Sara Lim+65 9123 4455Trial24 Sep 2026
Tom Tan+65 8765 4321VIPTrial03 Jun 2026
Priya Rao+65 9222 810127 Sep 2026
Lena Ong+65 9345 1200VIP18 Aug 2026
① New folder is the last row of the dropdown, below Website visitors.
2

Name the folder

Type a name in Folder name, then click Next →.

app.exabloom.com/contacts
Create a folder
1
Folder name
VIP clients
You’ll add filter conditions in the next step.
Cancel
2Next →
① The name is only a label; it doesn’t affect who matches. ② Next → stays greyed out until the name has some text. The page behind is dimmed, as it always is behind a dialog.
3

Pick the first field

Click Field, search for the field you want, and choose it.

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Add a filter

Folders show only contacts that match your filter conditions. Pick a field below to get started.

1
Field
tag1 results
2
Tagsselect
↑↓ to navigate·↵ select·esc close
← Back
① Field opens a searchable list - here “tag” has been typed. ② Tags is the row to click. Each row shows its type on the right (text, date or select), and your own custom fields are marked “custom”.

This is the only step that nudges you, because a folder with no condition wouldn’t mean anything. Choosing a field moves you on straight away - you can add more conditions next.

4

Set the condition, then save

Pick the value (here, the VIP tag), then click Save folder.

app.exabloom.com/contacts
Set up filters
Group 1 (within group)
And
Tags
is any of
1
VIP
Add Condition
And
Add group
← Back
2Save folder
① The first row is already filled in with your field and a starting operator; choose the tag values to match. ② Save folder creates the folder. Back returns to the field picker, and every extra condition you add is checked before saving.
5

Confirm

Click Done. Your new folder is already selected.

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Folder created!
Only contacts matching your filter conditions will appear in this folder.
1Done
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Contacts
2VIP clients
Search by name or phone
Filters1
ColumnsExportImport
NamePhone No.TagsCreated at
Mei Tan+65 8123 4567VIP12 Sep 2026
Tom Tan+65 8765 4321VIPTrial03 Jun 2026
Lena Ong+65 9345 1200VIP18 Aug 2026
① A short “Creating your folder…” spinner, then this confirmation. Done closes it. ② Behind it, the folder name is now on the selector, the table shows only its matches, and the Filters button carries a 1 for the condition. New contact is gone - see Working inside a folder.
Name for the question, not the moment
Because membership is live, name a folder for the rule it represents, not a one-off snapshot. “Active this month” keeps making sense as time passes; “Contacts as of June” quietly goes stale even though the folder keeps updating.
The heart of it

The filter that defines it

A folder’s filter is built from conditions. Each condition is a field, an operator and a value - for example Tags · is any of · VIP. You can filter on the columns the Contacts table can show, plus a few filter-only fields such as Created by, and your custom fields. The operators on offer adapt to the kind of field:

Text
Name, Email, Phone No., Facebook ID, Instagram ID, Telegram Handle, and text custom fields
containsequalsis emptyis not empty
Date
Created at, Last Replied On, Customer Last Reply, Rep Last Reply
is on specific month and yearis betweenis on specific datein the lastnot within the last
Pick-list
Tags, Active Workflow, Created by, Last Replied By
is any ofis none of

A pick-list value takes several choices at once, and “is any of” matches a contact who has any one of them. To require two things together (tagged VIP and tagged Trial), use two conditions joined by And instead.

Conditions combine on two levels, which is what lets folders express real questions rather than single rules. Here is the builder with two groups, so you can see where each And/Or lives:

app.exabloom.com/contacts
Set up filters
Group 1 (within group)
1And
Tags
is any of
VIP
Created at
in the last
30
Days
Add Condition
Group 2 (within group)
And
Email
is empty
Add Condition
2Or
3Add group
← BackSave folder
① Inside a group, this And/Or joins the group’s own conditions. ② Between groups, the selector at the bottom left joins whole groups to each other. ③ Add group starts another block. Group 1 says “VIP and added in the last 30 days”; Group 2 says “no email yet”; Or means a contact only needs to match one group.
  • Inside a group, conditions join with the group’s And / Or. “And” narrows (must match all); “Or” widens (match any).
  • Between groups, a second And / Or decides how the groups combine. Add group creates another block, and a bin icon on a group removes it once there is more than one.
A rule of thumb for And vs Or
Reach for groups when your question mixes the two - e.g. (VIP AND added recently) OR (no email yet). Keep one group with a few “And” conditions for the common case; you rarely need more than two groups.
The Filters drawer

Apply, save, or clear

The same conditions power the Filters button on the toolbar. Opening it shows whatever filter is currently applied - including the conditions of the folder you’re in - so you can tweak on the fly. The footer is where people trip up, because the left-hand button changes with context.

1

Open Filters inside a folder

With a folder selected, click Filters.

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1Filters1
ColumnsExportImport
NamePhone No.TagsCreated at
Mei Tan+65 8123 4567VIP12 Sep 2026
Tom Tan+65 8765 4321VIPTrial03 Jun 2026
Lena Ong+65 9345 1200VIP18 Aug 2026
① Filters, in the toolbar to the right of the search box. The number on it counts the conditions currently applied.
2

Choose Save folder or Apply

Change a condition, then decide: Apply to look, or Save folder to keep.

app.exabloom.com/contacts
Filters1 applied
Filter conditions
Between groupsAnd
Group 1 (within group)
And
Tags
is any of
VIP
Add Condition
Add group
1Save folder
2Apply
Inside a folder. ① Save folder rewrites the folder’s saved definition, for everyone. ② Apply only previews your edit on the table and closes the drawer; the folder itself is unchanged.
3

On All contacts, the button is Clear

Back on All contacts, use Clear to wipe a one-off filter.

app.exabloom.com/contacts
Filters1 applied
Filter conditions
Between groupsAnd
Group 1 (within group)
And
Email
is empty
Add Condition
Add group
1Clear
Apply
On All contacts. ① Clear empties the filter and shows everyone again. There is no saving here: Apply runs the filter as a one-off view, and nothing is stored.
  • Apply runs the current conditions against the list right now. It’s a preview - nothing is saved. Switch folders and back and your tweak is gone.
  • Save folder (shown only when you’re inside a folder) rewrites that folder’s saved definition to match your edits and applies it. This is how you change what a folder means going forward.
  • Clear (shown only on All contacts) wipes the ad-hoc filter and takes you back to everyone.
Apply ≠ save
If you’re in a folder and you Apply a changed filter, the folder itself hasn’t changed - you’re just looking at a temporary view on top of it. To make the change stick, use Save folder. And note there’s no “save this as a new folder” shortcut from the drawer: to capture an ad-hoc filter as a folder, build it through the New folder flow.

Working inside a folder

Once a folder is selected, the contacts table shows only its matches, and everything else on the page works on top of that subset. The Search by name or phone box doesn’t replace the folder - it stacks on it. So searching “tan” inside your VIP folder finds VIPs named Tan, not every Tan in the system. Sorting and your column choices apply the same way.

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2VIP clients
1tan
Filters1
ColumnsExportImport
NamePhone No.TagsCreated at
Mei Tan+65 8123 4567VIP12 Sep 2026
Tom Tan+65 8765 4321VIPTrial03 Jun 2026
① Searching “tan” inside VIP clients returns only the two VIPs with that name. ② To add a brand-new contact, switch the dropdown back to All contacts: the New contact button, which sits at the far right of the toolbar on All contacts, is not there inside a folder.
To add a brand-new contact, switch to All contacts first
The New contact button is hidden while you’re inside any folder (Website visitors included) - it only appears on All contacts. It’s easy to think contact creation has vanished; it hasn’t. Pop back to All contacts to add someone, then return to your folder. A new contact shows up in any folder it matches on its own.
Housekeeping

Rename, delete & sharing

1

Open the folder’s ⋯ menu

Open the dropdown, click the ⋯ beside a folder, then pick Rename or Delete.

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1
New this month
Needs an email
Website visitors
New folder
Search by name or phone
Filters
ColumnsExportImportNew contact
NamePhone No.TagsCreated at
Mei Tan+65 8123 4567VIP12 Sep 2026
Arjun Nair+65 9876 543220 Sep 2026
Sara Lim+65 9123 4455Trial24 Sep 2026
Tom Tan+65 8765 4321VIPTrial03 Jun 2026
Priya Rao+65 9222 810127 Sep 2026
Lena Ong+65 9345 1200VIP18 Aug 2026
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All contacts
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2
Rename
3
Delete
New this month
Needs an email
Website visitors
New folder
Search by name or phone
Filters
ColumnsExportImportNew contact
NamePhone No.TagsCreated at
Mei Tan+65 8123 4567VIP12 Sep 2026
Arjun Nair+65 9876 543220 Sep 2026
Sara Lim+65 9123 4455Trial24 Sep 2026
Tom Tan+65 8765 4321VIPTrial03 Jun 2026
Priya Rao+65 9222 810127 Sep 2026
Lena Ong+65 9345 1200VIP18 Aug 2026
① Each folder row has a ⋯ button at its right edge. ② Rename changes just the label. ③ Delete asks you to confirm. All contacts and Website visitors have no ⋯, because they can’t be changed.
2

Rename: type a new name, then Save

Edit Folder name and click Save.

app.exabloom.com/contacts
Edit folder
Folder name
VIP clients
Cancel
1Save
① Save. Renaming changes only the label; the filter underneath is untouched, so it’s always safe, and the change shows straight away, even on the folder you’re viewing.
3

Delete: read the warning, then confirm

Click Delete folder to confirm.

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Delete folder ?

Once this folder “VIP clients” is deleted, the custom filter and settings associated with it will be removed as well.

Your contacts will not be affected and will remain intact.

This action cannot be undone.

Cancel
1Delete folder
① Delete folder. Deleting removes the saved filter only - the dialog says so - and it cannot be undone. Cancel backs out with nothing changed.

Because a folder is only a saved filter, deleting it never deletes contacts - it just throws away the rule. If you delete the folder you’re currently viewing, you’re dropped back to All contacts.

Folders are shared with your whole workspace
Folders aren’t personal. Every member of the workspace sees the same set, and nothing in the product lets you lock one - anyone who can open Contacts can create, rename, edit or delete them, and the change is felt by everyone. Treat them as a shared, team-wide resource: agree on names, and think twice before deleting a folder a colleague might rely on (the filter is gone for good, even though their contacts are safe).

Folders to copy

Starting points worth adapting. Each is just a name plus a condition or two - build them through New folder.

VIP clients

Your highest-value contacts, kept one click away. Stays current as you tag people.

Tagsis any ofVIP
New this month

Everyone added recently - handy for a welcome sweep or a quick health check. Date fields start on “is on specific month and year”; switch the operator to “in the last”.

Created atin the last30 Days
Needs an email

A data-hygiene folder. As you fill emails in, contacts leave the folder on their own.

Emailis empty
From the trade show

Slice by a tag you set at capture time, so a campaign’s contacts stay grouped.

Tagsis any oftrade-show-2026
Fresh VIPs, or missing an email

Two groups joined by Or: a contact needs to match either block.

Tagsis any ofVIP
Created atin the last30 Days
Or
Emailis empty
Lead on tags and custom fields
The folders that age best lean on tags and custom fields you control. Set the tag once at capture (a form, an import, a workflow) and the matching folder maintains itself forever after.

Good to know & pitfalls

  • A folder is a filter, not a box. You never drag contacts in - they match in or out automatically as their data changes.
  • No subfolders. Folders are a flat list; there’s no nesting. Use clear names (or a shared prefix) to group related ones visually.
  • Apply previews; Save folder commits. Tweaking a folder’s filter and hitting Apply doesn’t change the folder - only Save folder does.
  • Search stacks on the folder. The name/phone search narrows within the current folder rather than escaping it.
  • “New contact” hides inside a folder. Switch to All contacts to add someone; they’ll appear in any folder they match.
  • Website visitors are kept apart. Anonymous website chatters never show in All contacts or your own folders - open the Website visitors view to find them.
  • Folders are shared and unlocked. The whole workspace sees the same set and anyone can edit or delete - but deleting only removes the filter, never the contacts.

Need a hand?

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