The 60-second version
Create a value with a name and the text it stands for. Exabloom gives it a key; reference that key with {{custom_value.<key>}} anywhere you write a message, and it’s replaced with your text on send.
Values vs fields
This is the one thing to get straight, because the names are similar but they do opposite jobs.
One fixed snippet for the whole workspace — a link, an address, opening hours. Change it once and every message that uses it updates.
A piece of data stored on each contact — their child’s name, their plan, a renewal date. Resolves to that person’s own value.
Create a custom value
In Settings → Custom Values, click Create custom value, then fill in two fields.
- Name — a human label like “Booking link” so you and your team recognise it.
- Value — the actual text (it can be multi-line). It’s inserted exactly as written, with no extra formatting.
- Save, and the value gets a key. Hit Copy key to grab its placeholder.
Drop it into a message
Anywhere you compose a message that supports placeholders — a workflow step, for example — paste the key in the form {{custom_value.booking_link}}. When the message sends, Exabloom swaps the placeholder for the value’s current text.
Setups to copy
Store your scheduling URL as booking_link. Drop {{custom_value.booking_link}} into every workflow and reply — change the link once and it updates across the board.
Keep your address, opening hours, or hotline as custom values so every teammate sends the exact same wording, with zero typos.
Park a campaign line in one value and reference it from several workflows. When the promo ends, edit the value once instead of hunting down every message.
Good to know & pitfalls
- Values are global, not personal. Every contact who gets a message with the same custom value sees the identical text. For per-person details, use a contact custom field instead.
- Reference by key, exactly. The placeholder is
{{custom_value.<key>}}. Use the Copy key button so you never mistype it. - Edit once, everywhere updates. Changing a value’s text changes what every future message sends — that’s the whole point, but worth remembering before you edit.
- Substituted exactly as written. No formatting is added — what you type in the Value box is what lands in the message, character for character.
- Deleting a value breaks its placeholder. If a workflow still references a deleted key, that text won’t resolve — update or remove the placeholder too.
Need a hand?
Our Singapore-based team is one message away — happy to help you get set up.