Case Study

How Tree Art Increases Their Conversation Rates with Exabloom

Background

About Tree Art

Tree Art is the largest art enrichment centre in Singapore with more than 15 locations and 20,000 students. 

Founded in 2018, the company had built a strong local presence but was struggling to expand its customer base beyond their immediate community. Seeking innovative solutions to boost sales and increase conversion rates, Tree Art decided to implement the Exabloom to help with Conversion on all channels include Whatsapp, Facebook, Instagram & WeChat. 

The Challenge

Before adopting Exabloom, Tree Art faced several challenges:

Limited Reach:

The company primarily relied on local foot traffic and word-of-mouth marketing. This limited their reach to potential customers outside their immediate area.

Manual Communication:

Handling customer inquiries and providing information about their products required a significant amount of manual effort. This often led to delays in responding to customer queries.

Conversion Rate:

Tree Art’s conversion rate from inquiries to actual purchases often faces the problem of leaky buckets where the leads are not being attended to.

This led to a problem of efficient leads management that will affect conversion.

 

The Solution

In response to these challenges, Tree Art decided to implement the Exabloom designed to streamline customer communication and engagement across various channels such as Whatsapp, WeChat, Facebook & Instagram.

Here’s how they did it:

Integration and Training:

Tree Art integrated the Exabloom into their current ERP platform. The team received comprehensive training on how to use the tool effectively, including setting up automated responses, managing contact lists, and analyzing user data.

Personalized Customer Engagement:

One of the key features of Exabloom is its ability to send personalized messages to customers based on their preferences and interactions. Tree Art used this feature to send tailored product recommendations, special offers, and updates to customers who had previously inquired about specific products.

Automated Responses:

Exabloom allowed Tree Art to set up automated responses to frequently asked questions. Customers received instant answers to common queries, reducing response times and improving overall customer satisfaction.

Broadcast Campaigns:

Tree Art started using the Exabloom System to send out broadcast messages to a curated list of potential customers. These messages included images of their latest products, customer testimonials, and links to their online store. This helped increase brand awareness and drive traffic to their website.

Analytics and Feedback:

Exabloom provided Tree Art with valuable analytics data, including open rates, click-through rates, and customer engagement patterns. This data allowed them to refine their messaging strategies and continuously improve their customer interactions.

The Results

The implementation of Exabloom had a significant impact on Tree Art’s business:

Increased Conversion Rates:

One of the most significant improvements was in conversion rates. Tree Art saw a 35% increase in conversion rates from inquiries to actual purchases within the first six months of implementing the Exabloom System.

Expanded Customer Reach:

By using broadcast campaigns, Tree Art expanded its customer reach beyond its local community. They now have customers from different parts of the country and even some international buyers.

Improved Customer Satisfaction:

With faster response times and personalized communication, customers reported higher levels of satisfaction. The automated responses to common queries reduced frustration and ensured customers received timely information.

Time and Cost Savings:

The automation of customer inquiries and responses significantly reduced the manual workload of Tree Art’s customer support team. This allowed them to allocate resources more efficiently and focus on other aspects of the business.

 

Conclusion:

The implementation of Exabloom transformed Tree Art’s customer engagement and sales strategy. By leveraging the power of WhatsApp automation, they were able to increase conversion rates, expand their customer base, and improve customer satisfaction. The Exabloom System not only saved time and resources but also opened new growth opportunities for this small family-owned business. Tree Art’s success story demonstrates the potential of automation tools like Exabloom in enhancing business performance and competitiveness in a digital age.

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